We’re back again with another look at some of the most talked-about stories in the world of consumer loyalty and appreciation programs from the month of October. Yes – We said appreciation! It’s time to change the conversation and take the next step in loyalty programs.

• 4 unconventional ways of looking at customer loyalty. (via Marketing Interactive)
• Want to keep your customers? Be proactive. (via Business News Daily)
• Marketers, you’re thinking about loyalty programs all wrong (and other consumer disconnects). (via Marketing Land)
• Is mobile the key to better loyalty programs? (via PYMNTS.com)

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter at @eTrove!