eTrove in the News

Vision Monday – the optical industry’s leading news website, covering all things eyecare and vision care related – included eTrove in their ‘App Snaps: Outside the Office’ article. Vision Monday also featured eTrove in their August 21, 2014 edition of the VMail Technology newsletter.


Vertical Motion Launches eTrove for Optometrists

Product: eTrove
Top Line: Vertical Motion, a Calgary-based software and mobile development firm, is launching eTrove in beta for optometrists.”

Read the rest of the articles here: Vision Monday’s App Snaps: Outside the Office & VMail Technology August 21, 2014 edition

Thank you Vision Monday for including eTrove!

eTrove in the News

Optometric Management – a leading publication for optometrists interested in growing their practice, improving their standard of care, and achieving financial and professional success – included eTrove in their August 2014 issue.

“Loyalty Program

eTrove, from Vertical Motion, is a new mobile customer loyalty app designed for the optical market…”

Read the rest of the article on Optometric Management’s website or their print magazine.

Thank you Optometric Management for including eTrove!

This Month in Loyalty – July 2014

We’re back again with another look at some of the most talked-about stories in the world of loyalty programs from the month of July.

  • Exciting news for us this month! eTrove was nominated “Best in B2C Innovation” at the 2014 Digital Alberta Awards.
  • Customers join loyalty programs, but often don’t participate. 5 tips for making your program work. (via Customer Experience Insight)
  • Adweek takes a look at how marketers are going digital with loyalty programs to connect with consumers.
  • Brand advocates are more than just loyal customers – they’re ambassadors. How to use them to build loyalty. (via Duct Tape Marketing)
  • How can your business reap the rewards of loyalty marketing? By creating brand advocates, among other things. Check out our blog from earlier this month to learn the other benefits.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter!

This Month in Loyalty – June 2014

In the latest edition of our news series, we bring you the most talked-about stories in the world of loyalty programs from the month of June.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter!

eTrove Now Launching for Optometrists

Creating value and increasing retention for clients and partners 

Since the launch of eTrove in February 2014 for the Dental and Orthodontic Industries, eTrove clients have seen a great return on investment. The app has had a 100% retention rate on users’ phones, and those users spend enough time in the app to account for 11.5 employees working for 40 hours a week to market the practice. In addition, a single eTrove client has generated $54,000 in profit in the first quarter alone, based on referrals received through the app. That’s a 535% ROI just in the first quarter from referrals alone.


Now, as you may have guessed based on our recent additions to the team, we are launching eTrove in beta for Optometrists! Check out this early feedback:

    • “This application solves so many of my issues that we are currently having in our clinic with getting our voice out on social media.”
    • “We are very excited with the value add that eTrove can bring to the clinic and our retail store.”
    • “Patient notifications to their mobile phones? Thank you, eTrove!”
    • “I understood right away how eTrove would be a great asset to our practice. Everyone has a phone, and it’s definitely the best way to communicate with our patients.”
    • “A set monthly fee with no unexpected or hidden costs. We are now in control of our marketing budget!”


The team behind eTrove invites organizations and individuals who work in the Optometry Industry to get in touch at to find out more about how eTrove will help their business. We are not just software, we are software that works to make a difference in your practice.



eTrove in the News

Big thanks to COLLOQUY for sharing eTrove on their site. is your professional resource for loyalty intelligence. 

“New Loyalty Program Offers Points for Dental Patients
Mobile-based loyalty platform eTrove has announced a new loyalty program for dental offices that rewards patients for liking or posting on a company’s social media profile, allowing the practice to better grow its online presence and engage with patients”

Read the rest of the article on …