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Breaking Down the Customer Experience

With all of the different terminology out there, it can be hard to figure out what people really mean when they discuss the customer experience. “Loyalty” and “appreciation” sound close enough to be the same thing, right? Well, we’re here to break it all down and explain what these terms really mean. Because no, they’re not all the same. And when understood and applied correctly, you can go above and beyond to improve the customer experience provided by your company. Read more

This Month in Customer Appreciation and Loyalty Marketing – November 2014

In our latest edition of our loyalty and appreciation series, we bring you some of November’s most talked-about stories:

Extra: Have you seen our other blog series? It’s based on the Kitewheel study: The State of the Customer Journey. Check out the first post in the series ‘Loyalty and Appreciation: Using Mobile to Bridge the Gap’ here.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter at @eTrove!

Loyalty & Appreciation: Using Mobile to Bridge the Gap

Now more than ever it is important for both consumers and businesses to recognize the status of their relationship.

A recent study by Kitewheel, The State of the Customer Journey, found that 73 per cent of consumers feel that loyalty programs should be a way for brands to show their loyalty to the consumer. The same study found that 66 per cent of marketing executives believe that the same loyalty programs are a way for consumers to show their loyalty to a brand.

So, who should be loyal to whom?

“Businesses must revise their strategy and prove to consumers that loyalty goes both ways,” the report points out. There is currently an area of disconnect between consumers and businesses, with varying levels of expectation.

With the current combination of both digital and traditional platforms, brands are struggling to meet consumer expectation. This environment demands real-time convenience and immediate response, ultimately driving consumer loyalty and retention. Brands must “bridge the gap” between consumer data and experience.

This is where mobile marketing, a mostly untapped potential “bridge”, comes into play. According to the study, 76 per cent of consumers use mobile devices to compare prices and read reviews, but only half of businesses are taking advantage of these numbers by managing mobile apps or text messaging. By integrating timely responses brands can better facilitate the consumer experience.

The end result of all of this? The relationship needs to be a mutually beneficially, two-way street, showing appreciation both ways. Appreciation is, after all, the next step in loyalty. By making programs easy and personal for today’s connected consumers, brands can attract loyal and appreciative customers. “Loyalty is about the individual, not the segment.”

 

Check out part two and part three of this series.

This Month in Customer Appreciation and Loyalty Marketing – October 2014

We’re back again with another look at some of the most talked-about stories in the world of consumer loyalty and appreciation programs from the month of October. Yes – We said appreciation! It’s time to change the conversation and take the next step in loyalty programs.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter at @eTrove!

This Month in Loyalty – September 2014

We’re back again with another look at some of the most talked-about stories in the world of loyalty programs from the month of September.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter at @eTrove!

eTrove in the News

Oral Health Office, the magazine that addresses the business and practice management issues facing Canadian dentists, featured eTrove’s launch in their March 2014 issue.

FIRST TWO-WAY LOYALTY PROGRAM FOR COMPANIES LAUNCHED BY VERTICAL MOTION

Vertical Motion, one of the leading development shops for enterprise applications in Canada, announces the release of eTrove, a solution for companies looking to get more out of their customer loyalty programs.

Read the full article in Oral Health Office (flip to page 6).

Thank you Oral Health Office for including eTrove!

This Month in Loyalty – August 2014

What got people talking in August? We bring you the month’s most talked-about stories in the world of loyalty programs.

What other stories in the loyalty industry had you talking this past month? Let us know in the comment section or on Twitter at @eTrove!

eTrove in the News

Vision Monday – the optical industry’s leading news website, covering all things eyecare and vision care related – included eTrove in their ‘App Snaps: Outside the Office’ article. Vision Monday also featured eTrove in their August 21, 2014 edition of the VMail Technology newsletter.

“WEB TECH

Vertical Motion Launches eTrove for Optometrists

Product: eTrove
Top Line: Vertical Motion, a Calgary-based software and mobile development firm, is launching eTrove in beta for optometrists.”

Read the rest of the articles here: Vision Monday’s App Snaps: Outside the Office & VMail Technology August 21, 2014 edition

Thank you Vision Monday for including eTrove!

eTrove in the News

Optometric Management – a leading publication for optometrists interested in growing their practice, improving their standard of care, and achieving financial and professional success – included eTrove in their August 2014 issue.

“Loyalty Program

eTrove, from Vertical Motion, is a new mobile customer loyalty app designed for the optical market…”

Read the rest of the article on Optometric Management’s website or their print magazine.

Thank you Optometric Management for including eTrove!

eTrove Nominated for 2014 Digital Alberta Awards

FOR IMMEDIATE RELEASE
July 15, 2014

Calgary, Canada – Vertical Motion, the team behind eTrove, the first two-way mobile loyalty platform, has been nominated in the ‘Best in B2C Innovation’ category in 2014’s Digital Alberta Awards. Vertical Motion’s body of work, and their commitment to providing quality solutions to every client, has also garnered them a nomination in the ‘Mobile Applications’ category.

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