Jeanette Jackson Joins eTrove as CEO
eTrove, advanced mobile marketing automation tool for medical practices, ramps up development and funding for Q2 2016
Vancouver, BC, May 19, 2016 – Following a period of investigative consultation into the technology, sales pipeline and market opportunity for mobile loyalty and rewards startup eTrove, proven entrepreneur Jeanette Jackson has signed on as CEO.
Ms. Jackson has extensive history in the technology sector. She has raised over $10 million in Venture Capital financing for various projects, successfully launching core technologies, building highly functional teams, and engaging Tier 1 players in strategic partnerships. Ms. Jackson was the founding CEO of Light-Based Technologies, and moved into the role of CEO for the Forum for Women Entrepreneurs and Executive in Residence with Foresight from 2009 to 2013. From there, she acquired product manufacturing company, The Brag Company, which was successfully sold to a top US customer in March 2016.
“We’ve proven the value of eTrove with our early clients, and now it’s time to scale,” says eTrove CTO, Jason Jones. “Jeanette has the energy and experience to really take eTrove to the next level.” Ms. Jackson agrees, stating, “businesses will need to focus marketing efforts on where their customers are – their mobile devices. eTrove makes it easy to communicate, excite and reward loyal customers. Our priority is to validate success with early customers and establish strong relationships with Tier 1 industry channel partners.”
eTrove has developed a strong 2-year Go To Market plan. They are currently raising a seed round of financing to invest in the next phase of growth for the business. They will be presenting to various angel groups over the next two months, in Vancouver, Calgary, and the Valley.
eTrove is a highly mobile marketing automation application that nurtures client relationships by encouraging engagement and referrals on mobile devices. Unlike traditional loyalty programs, this advanced tool is a highly integrated platform that manages and tracks all client participation in customized marketing programs, and provides detailed reports to quickly assess campaign ROI, without additional workload on front office staff.
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