What got people talking in August? We bring you the month’s most talked-about stories in the world of loyalty programs.
- 10 customer events your loyalty program can reward. (via eCommerce Insiders)
- McDonald’s gearing up for e-commerce loyalty program with job posting for directory of loyalty. (via Colloquy)
- Customer engagement versus customer experience: which makes for more loyal customers? (via Loyalty 360)
- Rethinking loyalty marketing: Eight loyalty marketing building blocks. (via Talent Zoo)
What other stories in the loyalty industry had you talking this past month? Let us know in the comment section or on Twitter at @eTrove!