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This Month in Loyalty – July 2014

We’re back again with another look at some of the most talked-about stories in the world of loyalty programs from the month of July.

  • Exciting news for us this month! eTrove was nominated “Best in B2C Innovation” at the 2014 Digital Alberta Awards.
  • Customers join loyalty programs, but often don’t participate. 5 tips for making your program work. (via Customer Experience Insight)
  • Adweek takes a look at how marketers are going digital with loyalty programs to connect with consumers.
  • Brand advocates are more than just loyal customers – they’re ambassadors. How to use them to build loyalty. (via Duct Tape Marketing)
  • How can your business reap the rewards of loyalty marketing? By creating brand advocates, among other things. Check out our blog from earlier this month to learn the other benefits.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter!