In the latest edition of our news series, we bring you the most talked-about stories in the world of loyalty programs from the month of June.

• In one of the most shared stories this month, Forbes cited Colloquy’s study which found that shoppers like to join loyalty programs that offer rewards for non-purchase activities, such as promoting a healthy lifestyle or engaging on social media.
• Entrepreneur shared how SMBs can optimize their loyalty programs and ensure its success.
• Forrester reported that mobile will grow steadily in e-commerce, so your loyalty program should be mobile too.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter!