eTrove Nominated for 2014 Digital Alberta Awards

July 15, 2014

Calgary, Canada – Vertical Motion, the team behind eTrove, the first two-way mobile loyalty platform, has been nominated in the ‘Best in B2C Innovation’ category in 2014’s Digital Alberta Awards. Vertical Motion’s body of work, and their commitment to providing quality solutions to every client, has also garnered them a nomination in the ‘Mobile Applications’ category.

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This Month in Loyalty – June 2014

In the latest edition of our news series, we bring you the most talked-about stories in the world of loyalty programs from the month of June.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter!

eTrove Now Launching for Optometrists

Creating value and increasing retention for clients and partners 

Since the launch of eTrove in February 2014 for the Dental and Orthodontic Industries, eTrove clients have seen a great return on investment. The app has had a 100% retention rate on users’ phones, and those users spend enough time in the app to account for 11.5 employees working for 40 hours a week to market the practice. In addition, a single eTrove client has generated $54,000 in profit in the first quarter alone, based on referrals received through the app. That’s a 535% ROI just in the first quarter from referrals alone.


Now, as you may have guessed based on our recent additions to the team, we are launching eTrove in beta for Optometrists! Check out this early feedback:

    • “This application solves so many of my issues that we are currently having in our clinic with getting our voice out on social media.”
    • “We are very excited with the value add that eTrove can bring to the clinic and our retail store.”
    • “Patient notifications to their mobile phones? Thank you, eTrove!”
    • “I understood right away how eTrove would be a great asset to our practice. Everyone has a phone, and it’s definitely the best way to communicate with our patients.”
    • “A set monthly fee with no unexpected or hidden costs. We are now in control of our marketing budget!”


The team behind eTrove invites organizations and individuals who work in the Optometry Industry to get in touch at to find out more about how eTrove will help their business. We are not just software, we are software that works to make a difference in your practice.



Welcome to the Team Rhonda!

Vertical Motion and eTrove are excited to welcome Rhonda Bruce to the team.

I am very excited to be part of the Vertical Motion team and their release of a new 2-way loyalty program for businesses of all sizes – eTrove. I am thrilled to be actively participating in eTrove’s start-up, along with product introduction, strategic planning, implementation and major account development.

Rhonda is a multi-skilled client solutions specialist with over 15 years experience in the Optical and Medical sectors.  She brings strong supervisory, interpersonal, and communication skills to all her projects. Rhonda’s diverse portfolio includes experience with new software start-ups, product introduction, strategic planning and implementation, and major account development. Her long-term role with EMRlogic Systems Inc. provided her with the opportunity to hone her skills across a number of different leadership roles.  As a creative team leader, Rhonda is dedicated to finding creative solutions to software implementation challenges.


This Month in Customer Loyalty – May 2014

At eTrove we want to help you build meaningful connections with your clients. We keep an eye on what is going on in the loyalty industry. As part of a new blog series, we will bring you some of the most notable stories from the past month on customer loyalty.

Do you have any interesting customer loyalty stories for us? Let us know on Twitter!

eTrove in the News

The Dental Tribune, the world’s dental newspaper, has listed eTrove on their site!

eTrove – Mobile Based Loyalty Program Campaign Manager

eTrove empowers your patients and other dental professionals to stay connected to you through a smartphone application with social network integration, robust referral platforms, and consistent brand presence.

Check out the rest of the product listing on the Dental Tribune!

eTrove in the News

Bryan Pearson, author of The Loyalty Leap, talked about eTrove in a blog that has been making its way around the internet.


Say the word “dentist” and people are more apt to get sweaty palms than to applaud. But with some loyalty initiatives, they may be able to fill in those worrisome gaps.

Recently I read how the company eTrove is launching a loyalty program for dental offices that rewards patients for ‘liking’ or posting on the office’s social media profile.”

Read the rest of the article on,, or  …

Thank you Bryan for writing about eTrove!

eTrove in the News

Big thanks to COLLOQUY for sharing eTrove on their site. is your professional resource for loyalty intelligence. 

“New Loyalty Program Offers Points for Dental Patients
Mobile-based loyalty platform eTrove has announced a new loyalty program for dental offices that rewards patients for liking or posting on a company’s social media profile, allowing the practice to better grow its online presence and engage with patients”

Read the rest of the article on …

eTrove in the news

DentistryIQ published an article in their Practice Management for Dentists section on eTrove.

“eTrove is a solution for companies that want to get more out of their customer loyalty programs. eTrove was developed by Vertical Motion, a leading development shop for enterprise applications in Canada. While traditional dental and orthodontic loyalty programs reward clients for booking appointments, giving referrals, or purchasing items, eTrove enables patients to gain extra points, which then go toward a prize determined by the practice, by engaging with a company’s social media profile, and this helps the practice grow its online presence.”

Read the rest of the article on DentistryIQ

eTrove, The First Two-Way Loyalty Program, Launched by Vertical Motion

Targeted at dental and orthodontic practices across Canada,
the system is launching with RiseAlign and Antosz Orthodontics

Calgary, Canada – Vertical Motion, one of the leading development shops for enterprise applications in Canada, announces the release of eTrove, a solution for companies looking to get more out of their customer loyalty programs.

“eTrove is turning a traditional industry on its head as the first two-way loyalty program available to organizations. This innovative new approach allows a company to gather valuable data and metrics on how their loyalty program is performing. Most companies with loyalty programs maintain them to fulfill an expected industry standard, but eTrove provides users with a return on their investment while increasing client engagement and loyalty,” commented Jason Jones, Vertical Motion President.

Traditional dental and orthodontic loyalty programs reward clients for booking appointments, giving referrals, or purchasing items. eTrove enables clients to gain extra points towards ‘that prize they are eyeing’ by engaging with a company’s social media profiles, which simultaneously helps the company grow their online presence. A powerful and simple to use back end administration dashboard displays the details of the company’s social media performance, with stats and feedback on participation levels that helps hone social media initiatives. This dashboard is web based, and accessible on any device from a tablet, to a smartphone, to a desktop computer.

In addition to tracking client interaction, eTrove’s back end system also allows administrators to set and monitor their auto-adjusted on hand inventory, amount of points awarded for specific actions, and points redemption values. With the eTrove system, administrators and front-desk staff have more control and less hassle than with traditional programs, as well as no hidden fulfillment fees.

For loyalty program participants, eTrove is easily managed on their smartphone, removing the need for clients to carry an additional card. Points are delivered automatically and prize redemption is as easy as scan, pick up, and go.

eTrove is a SaaS based solution. There is a one-time setup fee for the mobile app and a monthly subscription fee for the web portal. The mobile app and back end system can be customized to match a company’s brand, and to integrate with their current web and social media presence. Built using HTML5, eTrove’s mobile apps are available for iOS and Android devices, with an option for quick porting to Windows and Blackberry devices.

“eTrove is an excellent mobile solution that we use to assist our customers, orthodontic and dental practices, with creating and nurturing a simple, more trackable and revenue positive customer loyalty program,” says Heather Shaw, Director of Creative and Innovation at Rise Align. “We love how the system’s simple web portal lets our customers reward their clients for talking about their business. It’s a powerful way to extend a brand’s reach and deepen their client brand engagement.”

To launch eTrove for your business, or to learn more about this great option for your loyalty program please visit

To learn more about Vertical Motion, please visit

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Meghan Somers
meghan at theagencyinc dot ca
+1 587 899 0615

About Vertical Motion

Vertical Motion is a Calgary based software and mobile development firm that has been creating customized Web, iPhone, Android, and Windows business solutions since 2006. The Vertical Motion team has skills that encompass software development, native and web-based mobile development, business analysis, enterprise integration, online marketing, and graphic design. Vertical Motion has developed multiple customized applications to solve real-world problems for businesses of all sizes.