Orthodontics is big business.  The industry surpassed $11 billion in 2016.  With so many people seeing dentists, there is a heightened aware for the need of orthodontic services.   With such a big opportunity, this also means that the space has become more competitive.  What can you do as a practice to separate yourself from the rest?

The answer is simple.  Reward patients for being great patients.  Here are three grate campaigns that we have seen bring huge ROI to practice across North America:

No Missed Appointments

As you know, orthodontics is a process for the patient.  The worst thing is a that the patient misses there appointment delaying the process of their treatment. If you can find easy, smart ways to engage patents to meet all of their appointments, everyone is happy with the efficiency and the results.

Great Dental Care

It is always important to take care of your teeth, but even more important if you have braces.  If you can rewards your patients for good brushing and flossing habits PLUS avoiding foods that do not work well with braces, you can definitely attract more patients to choose you for their dental care.

Referral Program

The best way to drive new business is to have your existing patients recommend you.  Of course, if you offer a gift card or reward for each referral, you have the opportunity to exponentially grow your practice.  Knowing how much a new patent is worth to you and rewarding for that referral goes a long way.  Practices see HUGE ROI for referrals.

Getting started on all of these programs is easy with the right technology.  eTrove is a platform that gives you your own mobile app to engage patients and offer rewards for these programs and more.  Let us know if you are ready to get started.

Whether it is soccer and football or cycling and fitness shows, staying active is definitely key for a happy, balanced life. And though people do get older (yes, it happens!), they often push harder, resulting in more aches, pains and injuries.

Over the last several years, we have seen a huge increase in the importance of physiotherapy for people from all walks of life. This approach to managing your aches and pains is effective and has lasting results. This has also resulted in more competition for the industry. Your practice needs to be modern, engaging and a step ahead of the rest.

Over the last two years, eTrove has been offering practice branded apps to physiotherapy practices in North America. What we have also seen is an evolution of fun campaigns that separate these practices from the rest. Here are three must have campaigns for your patients:

1) Home Exercise Campaign

It’s simple. We all know patients need to do their exercises at the practice AND at home. What better way than reminding patients to do their home exercise and rewarding points on a daily basis when they get them done. Hard work = proven results.

2) Complete Treatment Campaign

How many patients need at least a 10 visit treatment plan but only come for 4 visits? Many! As the expert, it is important to find innovative ways to encourage your patients to take care of their health. Rewarding them for completing all 10 visits in exchange for a reward (full body massage or other inhouse gift) is a very effective way to do this.

3) Refer a Friend Campaign

Your patients play on teams and have friends or family that need a great physiotherapist. Getting your happy clients to be your biggest fans on and off the field is a great way to keep them engaged and build your practice. Do you have a referral program? Maybe it’s time to give one a try.

eTrove is a dynamic platform. Engage and reward your patients like never before. Our team helps you the entire way!