Three Fantastic Ways To Separate Your Orthodontic Practice From The Rest

Orthodontics is big business.  The industry surpassed $11 billion in 2016.  With so many people seeing dentists, there is a heightened aware for the need of orthodontic services.   With such a big opportunity, this also means that the space has become more competitive.  What can you do as a practice to separate yourself from the rest?

The answer is simple.  Reward patients for being great patients.  Here are three grate campaigns that we have seen bring huge ROI to practice across North America:

No Missed Appointments

As you know, orthodontics is a process for the patient.  The worst thing is a that the patient misses there appointment delaying the process of their treatment. If you can find easy, smart ways to engage patents to meet all of their appointments, everyone is happy with the efficiency and the results.

Great Dental Care

It is always important to take care of your teeth, but even more important if you have braces.  If you can rewards your patients for good brushing and flossing habits PLUS avoiding foods that do not work well with braces, you can definitely attract more patients to choose you for their dental care.

Referral Program

The best way to drive new business is to have your existing patients recommend you.  Of course, if you offer a gift card or reward for each referral, you have the opportunity to exponentially grow your practice.  Knowing how much a new patent is worth to you and rewarding for that referral goes a long way.  Practices see HUGE ROI for referrals.

Getting started on all of these programs is easy with the right technology.  eTrove is a platform that gives you your own mobile app to engage patients and offer rewards for these programs and more.  Let us know if you are ready to get started.

Two Campaigns That Take Your Optometry Clinic To The Next Level

The world of optometry has drastically changed over the last several years. The times when patients came in for an eye exam and purchased new eye wear on the spot is gone (…or going quickly). Consumers now come in for checkups but leave to purchase their contacts or eye wear online.

How are you going to keep your patients engaged and buying directly from you? Here are a couple campaigns that help patients of all ages stay connected to their optometrist:

1) Rewards For Good Nutrition

We all know good nutrition is good for your eyes. Encouraging patients to eat healthy everyday and rewarding them with points and rewards for good behavior is a great way to offer discounts when buying products from you, and keep them proactive about their eye health.

2) Rewards For Low Screen Time

We all face the challenge of excessive screen time. What better way than to reward patients with points and rewards for not using their digital devices excessively. And if some families are using this platform to help keep everyone in the family in check, imagine the referrals you can get for everyone who needs tips and tricks to do the same in their household.

eTrove is a platform that helps you engage with patients all year round. With a practice branded mobile app, patients can be rewarded for good behavior in the comfort of their own home. To learn more, connect with us at

Three Campaigns Your Physio Practice Must Try

Whether it is soccer and football or cycling and fitness shows, staying active is definitely key for a happy, balanced life. And though people do get older (yes, it happens!), they often push harder, resulting in more aches, pains and injuries.

Over the last several years, we have seen a huge increase in the importance of physiotherapy for people from all walks of life. This approach to managing your aches and pains is effective and has lasting results. This has also resulted in more competition for the industry. Your practice needs to be modern, engaging and a step ahead of the rest.

Over the last two years, eTrove has been offering practice branded apps to physiotherapy practices in North America. What we have also seen is an evolution of fun campaigns that separate these practices from the rest. Here are three must have campaigns for your patients:

1) Home Exercise Campaign

It’s simple. We all know patients need to do their exercises at the practice AND at home. What better way than reminding patients to do their home exercise and rewarding points on a daily basis when they get them done. Hard work = proven results.

2) Complete Treatment Campaign

How many patients need at least a 10 visit treatment plan but only come for 4 visits? Many! As the expert, it is important to find innovative ways to encourage your patients to take care of their health. Rewarding them for completing all 10 visits in exchange for a reward (full body massage or other inhouse gift) is a very effective way to do this.

3) Refer a Friend Campaign

Your patients play on teams and have friends or family that need a great physiotherapist. Getting your happy clients to be your biggest fans on and off the field is a great way to keep them engaged and build your practice. Do you have a referral program? Maybe it’s time to give one a try.

eTrove is a dynamic platform. Engage and reward your patients like never before. Our team helps you the entire way!

Three Awesome Campaigns for Dental Practices

Over the last few years, technology has started to impact dental practices around the world. From new cleaning tools to cloud based practice management software, it is safe to say that the industry is evolving.

However, in addition to these great operational improvements, the opportunity to engage patients and grow practices is also improving. With the right technologies, practices can have more impact on a patients health than ever before.

Over the last two years, eTrove has been offering practice branded apps to practices around North America. What we have also seen is an evolution of fun, engaging campaigns that separate our dental practices from the rest. Here are three awesome campaigns we promote through the eTrove mobile app:

1) Good Brusher Campaign

Simply reward patients for brushing their teeth properly EVERY DAY. Each time they scan the QR code, they earn points. At the next visit, compare their number of brushes to their teeth health. It’s all about Preventive Health for your mouth.

2) Sugarfree Campaign

Building on the good brusher campaign, this fun campaign gives parents an edge to encourage their kids to eat healthy snacks. Challenge getting your kids and clients to eat health, reward them to.

3) Crazy Shirt Day

Everybody loves a great excuse to wear a crazy shirt. You pick the color, you pick the theme. Spread the word through emails and push notifications. Whoever shows up wearing a CRAZY shirt gets points… and maybe a cool prize.

eTrove is a dynamic platform for all health practices. Engage and reward your patients like never before. Create campaigns that suite your practice. Our team helps you the entire way!

eTrove Selected for the “Ready to Rocket” List

eTrove Selected for the “Ready to Rocket” List

Vancouver, BC, March 2, 2017 – Ready to Rocket is a unique business recognition list that profiles technology companies with the greatest potential for revenue growth. Each year, based on analysis of trends that will drive growth in the information technology sector, Rocket Builders identifies the top private companies that are best positioned to capitalize on the trends for growth. This selection methodology has been an accurate predictor of growth with “Ready to Rocket” companies exceeding the industry growth rate and “Emerging Rocket” companies most likely to gain investment.

eTrove effortlessly connects health professionals to their patients with a white-labelled mobile app they use to maximize retention, referrals and online reputation for their practices. eTrove is proud to be counted amongst the 2017 members of the Information and Communications Technology (ICT) “Emerging Ready to Rocket” list.

“We identify companies that both information technology buyers and venture capitalists will value. Our analysis of market trends led to our selection of eTrove as an Emerging Rocket ICT company.” said Dave Thomas, Senior Partner, Rocket Builders.

“We’re excited to be recognized by this outstanding organization,” says eTrove CEO, Jeanette Jackson. “Our platform is unique because it combines all key elements of engagement – communications, referral management, social media and loyalty programs – into one solution, and our MVP is launched with existing clients showing a 500-2500% return on investment. Getting the word out with Ready to Rocket means we can help more businesses succeed.”

eTrove is on a rapid growth path that includes onboarding customers and channel partners, completing ongoing product enhancements, and adding great members to the team. The health market is changing, and eTrove makes modern marketing seamless for industries that never had to market before. Serving clients across Canada and the US displays the flexibility of the platform, and its potential is shown through rapid growth in leads and partners in an industry craving innovation in the mobile market.

About eTrove
eTrove is a highly integrated mobile application platform that nurtures relationships by encouraging engagement, loyalty and referrals through mobile devices. Our platform has a proven return on investment of 500 – 1000% for our onboarding businesses. For more information on eTrove’s products, partnership and investment opportunities, please connect with us direct at

About Ready to Rocket
Ready to Rocket is a unique business recognition list that profiles technology companies with the greatest potential for revenue growth. “Ready to Rocket” is a trademark of Rocket Builders, a respected management consulting firm servicing the technology industry.

– 30 –


Gwynn Kirk
CMO, eTrove

eTrove Announces New Strategic Partnership in Canada

eTrove and Clinicmaster Join Forces to Offer a Complete Practice Solution

Vancouver, BC, November 21, 2016 – Clinicmaster is a complete system for the administration of patient wellness clinics, managing scheduling, documents, analytics, financials, and patient management. By partnering with eTrove, the mobile loyalty and marketing automation tool, together they constitute a full-service practice management and patient retention platform that captivates patients, eases front-desk workload, and offers a rich suite of features and add-ons that will enrich practice-patient relationships.

“Clinicmaster is a multi-faceted hybrid solution (desktop + cloud) for practices, but we wanted to extend our outreach to patients where they already are – their smartphones,” says Max Di Paola, president. “eTrove is a great way to keep in touch through a mobile device, and patients love earning points and rewards – especially since they can do that just by participating in their own care and treatment. I am excited to offer our clients a means to engage with patients, offer loyalty bonuses and best for all it does not conflict with any regulatory guideline. This is a true win-win for our clients and their patients.”

“We’re excited to be introduced to the hundreds of clinics already happily using Clinicmaster,” agrees eTrove CEO, Jeanette Jackson. “It’s a huge bonus to the experience they’re already enjoying. Patients love to earn points for everything from checking in on time, to following through on treatment plans, to engaging with social media – and the payoff for practices is huge.” ROI for one Physio and Chiropractic practice using eTrove was close to 1000%, in referrals, retention, and increased recalls.

Current Clinicmaster clients seeking to integrate with eTrove can attend upcoming Webinars to be hosted on Tuesday, December 6 in English, and Tuesday, December 13, in French. Registration details will be shared via client e-Blast. The Webinars will be recorded, but interested clients are also invited to reach out to their Client Care specialist for further details on pricing and rollout schedules. “We’re committed to making the eTrove add-on seamless and simple for participating clinics,” Di Paola explained.

About Clinicmaster
Clinicmaster is dedicated to creating high-quality practice management software solutions that are beneficial and powerful. It employs the latest information technology and focus on providing healthcare professionals and clinic owners with the best tools to ensure quality service for their businesses. Clinicmaster successfully services multi-disciplinary clients from coast to coast across Canada as well as in the UK, USA and Africa.

About eTrove
eTrove is a highly mobile marketing automation application that nurtures client relationships by encouraging engagement and referrals on mobile devices. Unlike traditional loyalty programs, this advanced tool is a highly integrated platform that manages and tracks all client participation in customized marketing programs, and provides detailed reports to quickly assess campaign ROI, without additional workload on front office staff.

– 30 –

Voir en français.


Gwynn Kirk
CMO, eTrove

eTrove annonce un nouveau partenariat stratégique au Canada

eTrove et Clinicmaster s’unisse afin d’offrir une solution complète de gestion de pratiques

Vancouver, BC, 21 novembre, 2016

Clinicmaster est un système complet pour gérer une clinique santé et bien- être :  gestion d’horaires, documentation, analyses, finances, et gestion de patients. Ce partenariat avec eTrove favorise des outils de fidélisation ainsi que de commercialisation, qui constituent ensemble une plateforme de gestion de pratique et de rétention de clientèle complète qui captive la clientèle, allège le fardeau de travail à l’accueil et offre un large éventail de modules et fonctionnalités qui enrichiront la relation pratique-clientèle.

« Clinicmaster est une solution multi-facette pour pratiques médicales (sur poste de travail et nuage), et notre but est de connecter avec les patients là où ils sont : le téléphone intelligent, » de dire monsieur Max Di Paola, président. « eTrove est une excellente façon de garder contact via un appareil mobile. De plus les patients adorent récolter des points et des récompenses, tout simplement, en participant à leurs propres traitements. Je suis ravi d’offrir à nos clients un moyen de s’engager avec leurs patients, de leur offrir des primes de fidélité et tout ça sans entrer en conflit avec d’autres directives réglementaires. C’est un concept gagnant-gagnant pour nos clients et leurs patients. »

« Nous sommes ravis d’être présentés aux centaines de cliniques qui sont déjà heureux d’utiliser Clinicmaster » acquiesce madame Jeanette Jackson, PDG chez eTrove. « C’est une énorme bonification au-delà de l’expérience et satisfaction dont elles profitent déjà.  Les patients adorent se mériter des points, toutes les raisons sont bonnes : être à l’heure aux rendez-vous, respecter les plans de traitements, s’engager sur les médias sociaux. Le gain pour les cliniques est énorme ».  Nous avons observé le ROI d’une clinique de physiothérapie et chiropratique atteindre une augmentation de l’ordre de 1000% en références, rétention, et rappel pour consultation.

La clientèle Clinicmaster voulant se prévaloir de eTrove pourra assister à un séminaire en ligne qui se tiendra le 13 décembre 2016 en français et le 6 décembre en anglais. Les détails seront communiqués au moyen d’un « e- Blast. » Le séminaire en ligne sera enregistré, mais la clientèle intéressée est invitée à contacter un spécialiste « client care » chez Clinicmaster afin d’obtenir plus d’information sur la tarification et le déroulement de l’implémentation. Monsieur Di Paola nous explique être déterminé à déployer l’intégration du module eTrove de façon simple et transparente pour les cliniques participantes.

À propos de Clinicmaster
Clinicmaster est dédié à la création de solutions informatiques puissantes et bénéfiques pour la gestion de pratiques médicales. Clinicmaster utilise les toutes dernières technologies et s’efforce de fournir aux propriétaires de cliniques ainsi qu’aux professionnels de la santé les meilleurs outils afin d’assurer un service de qualité pour leurs entreprises. Clinicmaster dessert avec succès une clientèle multidisciplinaire d’un bout à l’autre du pays ainsi qu’aux États-Unis, Royaume-Uni et en Afrique.

À propos de eTrove

eTrove est une application hautement mobile de mise en marché qui entretient la relation-client en encourageant un engagement accru et référencement à partir d’un appareil mobile. Contrairement aux programmes de fidélité traditionnels, cet outil avancé est une plateforme hautement intégrée qui piste et gère toutes les participations-clients dans les différents programmes de mise en marché, et fournit des rapports détaillés afin de rapidement évaluer le ROI, sans efforts additionnels de la part de l’équipe de gestion.

– 30 –

View in English.


Gwynn Kirk
CMO, eTrove

eTrove in The News

Another great article written by Jason Jones was published by Orthotown, an industry resource for orthodontic practice management. Here is an excerpt from the article, ‘10 Best Practices for Patient Referral and Retention Programs,‘ in which Jason offers some ideas for integrating rewards programs:

Many “loyalty” solutions are available, so you want to ensure that the one you choose can be tailored to the needs and interests of your patients. If you have a young patient base, you will want a flexible program that has incentives, prizes and activities that will appeal to children, teens and their parents (like Lego mini-figures or Starbucks cards). One-size-fits-all loyalty programs are not going to provide the same experience for all your patients.

The article was also published in the July/August 2015 print version of the magazine. You can find it on page 48-49.

Thank you, Orthotown, for including Jason!

eTrove in The News

eTrove founder Jason Jones wrote an article that was recently published on DentistryIQ. ‘Making your dental practice’s marketing and patient loyalty efforts work together’ takes a look at how to link loyalty, retention, and referrals. Check out the full article here.

Thank you DentistryIQ for featuring us!


eTrove in the News

Each year the Alberta tech community gathers at AccelerateAB, the province’s premier event for entrepreneurs and startups. This year, eTrove was selected to attend the event’s prestigious Roundtable Sessions; an opportunity to connect with some of the community’s top mentors. eTrove was featured in this Techvibes article outlining the highlights of the two-day event.