Entries by Meghan Somers

This Month in Loyalty – September 2014

We’re back again with another look at some of the most talked-about stories in the world of loyalty programs from the month of September. Why customer loyalty perks are increasingly mobile. (via Tech Page One) 7 ways loyalty programs can increase social media exposure. (via Street Fight Mag) How to keep your customer loyalty program […]

eTrove in the News

Oral Health Office, the magazine that addresses the business and practice management issues facing Canadian dentists, featured eTrove’s launch in their March 2014 issue. FIRST TWO-WAY LOYALTY PROGRAM FOR COMPANIES LAUNCHED BY VERTICAL MOTION Vertical Motion, one of the leading development shops for enterprise applications in Canada, announces the release of eTrove, a solution for companies looking to […]

This Month in Loyalty – August 2014

What got people talking in August? We bring you the month’s most talked-about stories in the world of loyalty programs. 10 customer events your loyalty program can reward. (via eCommerce Insiders) McDonald’s gearing up for e-commerce loyalty program with job posting for directory of loyalty. (via Colloquy) Customer engagement versus customer experience: which makes for […]

eTrove in the News

Vision Monday – the optical industry’s leading news website, covering all things eyecare and vision care related – included eTrove in their ‘App Snaps: Outside the Office’ article. Vision Monday also featured eTrove in their August 21, 2014 edition of the VMail Technology newsletter. “WEB TECH Vertical Motion Launches eTrove for Optometrists Product: eTrove Top Line: Vertical Motion, […]

eTrove in the News

Optometric Management – a leading publication for optometrists interested in growing their practice, improving their standard of care, and achieving financial and professional success – included eTrove in their August 2014 issue. “Loyalty Program eTrove, from Vertical Motion, is a new mobile customer loyalty app designed for the optical market…” Read the rest of the article […]

This Month in Loyalty – July 2014

We’re back again with another look at some of the most talked-about stories in the world of loyalty programs from the month of July. Exciting news for us this month! eTrove was nominated “Best in B2C Innovation” at the 2014 Digital Alberta Awards. Customers join loyalty programs, but often don’t participate. 5 tips for making […]

eTrove Nominated for 2014 Digital Alberta Awards

FOR IMMEDIATE RELEASE July 15, 2014 Calgary, Canada – Vertical Motion, the team behind eTrove, the first two-way mobile loyalty platform, has been nominated in the ‘Best in B2C Innovation’ category in 2014’s Digital Alberta Awards. Vertical Motion’s body of work, and their commitment to providing quality solutions to every client, has also garnered them […]

Loyalty marketing: How Businesses Can Reap the Rewards

In today’s business world, it’s rare that you’ll find a company not employing a customer loyalty program. Hugely successful for both big and small businesses, loyalty programs reward repeat customers. In turn, repeat customers help to increase sales, profit and overall business. Based on a report by Manta and BIA/Kelsey, repeat customers spend 67 per […]

This Month in Loyalty – June 2014

In the latest edition of our news series, we bring you the most talked-about stories in the world of loyalty programs from the month of June. In one of the most shared stories this month, Forbes cited Colloquy’s study which found that shoppers like to join loyalty programs that offer rewards for non-purchase activities, such […]