eTrove Announces New Strategic Partnership in Canada

eTrove and Clinicmaster Join Forces to Offer a Complete Practice Solution

Vancouver, BC, November 21, 2016 – Clinicmaster is a complete system for the administration of patient wellness clinics, managing scheduling, documents, analytics, financials, and patient management. By partnering with eTrove, the mobile loyalty and marketing automation tool, together they constitute a full-service practice management and patient retention platform that captivates patients, eases front-desk workload, and offers a rich suite of features and add-ons that will enrich practice-patient relationships.

“Clinicmaster is a multi-faceted hybrid solution (desktop + cloud) for practices, but we wanted to extend our outreach to patients where they already are – their smartphones,” says Max Di Paola, president. “eTrove is a great way to keep in touch through a mobile device, and patients love earning points and rewards – especially since they can do that just by participating in their own care and treatment. I am excited to offer our clients a means to engage with patients, offer loyalty bonuses and best for all it does not conflict with any regulatory guideline. This is a true win-win for our clients and their patients.”

“We’re excited to be introduced to the hundreds of clinics already happily using Clinicmaster,” agrees eTrove CEO, Jeanette Jackson. “It’s a huge bonus to the experience they’re already enjoying. Patients love to earn points for everything from checking in on time, to following through on treatment plans, to engaging with social media – and the payoff for practices is huge.” ROI for one Physio and Chiropractic practice using eTrove was close to 1000%, in referrals, retention, and increased recalls.

Current Clinicmaster clients seeking to integrate with eTrove can attend upcoming Webinars to be hosted on Tuesday, December 6 in English, and Tuesday, December 13, in French. Registration details will be shared via client e-Blast. The Webinars will be recorded, but interested clients are also invited to reach out to their Client Care specialist for further details on pricing and rollout schedules. “We’re committed to making the eTrove add-on seamless and simple for participating clinics,” Di Paola explained.

About Clinicmaster
Clinicmaster is dedicated to creating high-quality practice management software solutions that are beneficial and powerful. It employs the latest information technology and focus on providing healthcare professionals and clinic owners with the best tools to ensure quality service for their businesses. Clinicmaster successfully services multi-disciplinary clients from coast to coast across Canada as well as in the UK, USA and Africa.

About eTrove
eTrove is a highly mobile marketing automation application that nurtures client relationships by encouraging engagement and referrals on mobile devices. Unlike traditional loyalty programs, this advanced tool is a highly integrated platform that manages and tracks all client participation in customized marketing programs, and provides detailed reports to quickly assess campaign ROI, without additional workload on front office staff.

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Voir en français.


Gwynn Kirk
CMO, eTrove