This Month in Customer Appreciation and Loyalty – April 2016

What got people talking in April? We bring you the month’s most talked-about stories in the world of customer appreciation, loyalty marketing, and practice management.

• Building “brand loyalty” isn’t just for businesses, explains this article from Practice Builders. Brand loyalty can also be applied to your dental practice as an effective way of getting more referrals and repeat patients.
• You devote much time and money to customer identification and acquisition. This article from SmallBizDaily looks at how to maximize your ROI by implementing a customer loyalty strategy.
• Mobile is becoming a consumer expectation, says this article from Fast Casual. Offering a unified mobile experience is the next step for companies to drive interactions, convenience, and repeat business.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter!