https://www.etrove.ca/wp-content/uploads/2015/12/blog_thismonth.jpg 317 833 Meghan Somers https://www.etrove.ca/wp-content/uploads/2016/06/logo_300x156-300x156.png Meghan Somers2016-03-31 17:53:302016-03-31 17:53:30This Month in Customer Appreciation and Loyalty – March 2016
This Month in Customer Appreciation and Loyalty – March 2016
What got people talking in March? We bring you the month’s most talked-about stories in the world of customer appreciation, loyalty marketing, and practice management.
- Both referral programs and loyalty apps issue rewards for consumer behavior. However, as explained by CUInsight, there are some important differences between the two that aren’t always understood.
- There are some major disconnects between consumer expectations and the reality of their experiences, says Chief Marketer. Leveraging technology, in particular mobile, will help companies attract new customers.
- Customers would be happy if their loyalty rewards could be incorporated into a fully functional mobile wallet. This article from Mobile Payments Today takes a look at how some companies are using technology to combine the two.
What other stories in the loyalty industry had you talking this past month? Let us know on Twitter!