This Month in Customer Appreciation and Loyalty – March 2016

What got people talking in March? We bring you the month’s most talked-about stories in the world of customer appreciation, loyalty marketing, and practice management.

• Both referral programs and loyalty apps issue rewards for consumer behavior. However, as explained by CUInsight, there are some important differences between the two that aren’t always understood.
• There are some major disconnects between consumer expectations and the reality of their experiences, says Chief Marketer. Leveraging technology, in particular mobile, will help companies attract new customers.
• Customers would be happy if their loyalty rewards could be incorporated into a fully functional mobile wallet. This article from Mobile Payments Today takes a look at how some companies are using technology to combine the two.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter!