What got people talking in February? We bring you the month’s most talked-about stories in the world of customer appreciation, loyalty marketing, and practice management.
- In 2016, loyalty programs will feature technologies with powerful multichannel integrations, states this article from Chief Marketer. Read the full article to find out how to upgrade your program with the right technology.
- Social media and apps are making it easier for businesses to earn customer loyalty. This article from Payment Week explains how mobile and social media can help you build loyalty with your customers.
- Companies should view customer appreciation and loyalty as an opportunity to differentiate themselves from the competition. IBM Commerce outlines three key trends that are driving this new mindset.
What other stories in the loyalty industry had you talking this past month? Let us know on Twitter!