This Month in Customer Appreciation and Loyalty – December 2015

What got people talking in December? We bring you the month’s most talked-about stories in the world of customer appreciation, loyalty marketing, and practice management.

  • This article from Loyalty 360 takes a look at 10 engagement and loyalty marketing predictions for 2016, including the battle for new customers and the work being done to retain existing ones.
  • Dental practices that leverage internet and mobile marketing are in a better position to attract and retain patients, explains this article Dentistry IQ.
  • Going the extra mile to make your customers feel appreciated is an effective way to keep them coming back, states this post from Green Capital Credit.
  • Loyalty is just one of the many reasons that companies should integrate mobile into their business plan. Payment Week explains how a mobile loyalty program can increase customer adoption and retention.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter!