This Month in Customer Appreciation and Loyalty – November 2015

What got people talking in November? We bring you the month’s most talked-about stories in the world of customer appreciation, loyalty marketing, and practice management.

  • “Meaningful customer insights translate into bigger sales, customer relationships, and sustained brand loyalty,” states this article from Loyalty 360. It’s all a matter of leveraging data and personalization.
  • Integrating technology into your practice will help increase your ROI and improve the patient experience. Dentistry IQ explains how new technologies are achieving this.
  • Most companies take a passive approach to customer referrals. This article from Customer Think outlines the five key ingredients for creating a successful customer referral program.
  • Customer loyalty is just one of the reasons why a mobile app for your business is a good idea. This Forbes article outlines the benefits of having a mobile platform.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter!