This Month in Customer Appreciation and Loyalty – October 2015

What got people talking in October? We bring you the month’s most talked-about stories in the world of customer appreciation, loyalty marketing, and practice management.

  • Loyalty programs continue to evolve; no longer can companies take a one-size-fits-all approach. This article from Convenience Store News outlines five musts for any successful loyalty program.
  • There have been profound changes in the way that patients use technology. This article from Dental Economics describes how technology is changing patient perceptions.
  • What is the difference between customer satisfaction and customer loyalty? While the two share similar traits, this article from Business 2 Community outlines the important differences.
  • The customer experience is changing – people want a seamless experience across multiple platforms. This article from Avanti Commerce looks at how loyalty programs in the digital age are going mobile.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter!