Another great article written by Jason Jones was published by Orthotown, an industry resource for orthodontic practice management. Here is an excerpt from the article, ‘10 Best Practices for Patient Referral and Retention Programs,‘ in which Jason offers some ideas for integrating rewards programs:
Many “loyalty” solutions are available, so you want to ensure that the one you choose can be tailored to the needs and interests of your patients. If you have a young patient base, you will want a flexible program that has incentives, prizes and activities that will appeal to children, teens and their parents (like Lego mini-figures or Starbucks cards). One-size-fits-all loyalty programs are not going to provide the same experience for all your patients.
The article was also published in the July/August 2015 print version of the magazine. You can find it on page 48-49.
Thank you, Orthotown, for including Jason!