This Month in Customer Appreciation and Loyalty – April 2015

What got people talking in April? We bring you the month’s most talked-about stories in the world of customer appreciation, loyalty marketing, and practice management.

• Brands must spark customer engagement with their loyalty programs (via Loyalty360)
• 8 mistakes that can derail your dental social media campaign (via Dentistry IQ)
• Five things people hate about loyalty programs (via CNBC)
• #Mobilegeddon is here – Is your website ready? (via Business 2 Community)
• Bonus: It can be tough to differentiate between the many terms used to describe the customer experience. We’ve broken it down, explaining loyalty, appreciation, and engagement.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter!