We’re back again with another roundup of some of the month’s most talked-about stories in the world of customer appreciation and loyalty marketing.
- Stop confusing customer satisfaction with loyalty (via Business 2 Community)
- 10 simple ways to show your customers you care (via Inc.)
- Using data and insights to build effective loyalty programs (via AdAge)
- Effective customer engagement means satisfying the sharp rise in consumer expectations (via Loyalty 360)
What other stories in the loyalty industry had you talking this past month? Let us know on Twitter at @eTrove!