Happy new year, everyone! Here are some of December’s most talked-about stories in the final edition of our loyalty and appreciation series for 2014:
- Mobile is shaking up traditional loyalty marketing programs – 3 steps on how to succeed. (via AdAge)
- Study sheds light on common customer loyalty assumptions. (via Loyalty360)
- Some tips to implement and promote a successful loyalty program. (via Independent Retailer)
Extra: Have you seen our other blog series? It’s based on the Kitewheel study: The State of the Customer Journey. Our second post is now up: Loyalty and Appreciation: Reaching the Connected Consumer.
What other stories in the loyalty industry had you talking this past month? Let us know on Twitter at @eTrove!