This Month in Customer Appreciation and Loyalty Marketing – December 2014

Happy new year, everyone! Here are some of December’s most talked-about stories in the final edition of our loyalty and appreciation series for 2014:

Extra: Have you seen our other blog series? It’s based on the Kitewheel study: The State of the Customer Journey. Our second post is now up:  Loyalty and Appreciation: Reaching the Connected Consumer.

What other stories in the loyalty industry had you talking this past month? Let us know on Twitter at @eTrove!