This Month in Customer Loyalty – May 2014

At eTrove we want to help you build meaningful connections with your clients. We keep an eye on what is going on in the loyalty industry. As part of a new blog series, we will bring you some of the most notable stories from the past month on customer loyalty.

• One of the most shared articles on social media was an article on ways to socialize your loyalty program (via CMO).
• Kissmetrics wrote an insightful blog on the impact of a good mobile strategy on client retention, and how why mobile behaviour is an important factor in your strategy.
• One of the first businesses people think of when discussing loyalty programs is the humble coffee shop. In this Fast Company article, here are tips you can learn from coffee shops when building your loyalty strategy.

Do you have any interesting customer loyalty stories for us? Let us know on Twitter!