Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies. Thank you Wikipedia for that overview.
But really… what can a referral do for your business?! The reality is… a lot! Referrals are often the most rapid, cost-effective way to drive business. That is why a referral marketing should be a part of EVERY business, even if it is just a small reminder to your top customers that referrals are always welcome.
Referrals in the health sector bring a lot of value to practices. For example, one referral to an orthodontist could mean $5,000 to $10,000 in new revenue. The same goes for other health sectors. Even if the value of a referral is $500 to $2,000, it can be a reliable way to engage new patients and grow.
Here are a few tips that can help you drive referrals:
Have A Simple Program
Use small referral business cards for your top patients to share with their friends and family. And ask new patients if they are from a referral.
Consider Referral Rewards
There is nothing wrong with giving points to customers that refer you. You can then allow these points to be redeemed for prizes or draws.
Make Great Service A Priority
People refer people because they have a great experience. Ensure the culture in your practice is patient experience first.
eTrove is a platform that allows you to manage referrals and more. Connect with us today to learn about referral programs and getting started with your own mobile app.
Orthodontics is big business. The industry surpassed $11 billion in 2016. With so many people seeing dentists, there is a heightened aware for the need of orthodontic services. With such a big opportunity, this also means that the space has become more competitive. What can you do as a practice to separate yourself from the rest?
The answer is simple. Reward patients for being great patients. Here are three grate campaigns that we have seen bring huge ROI to practice across North America:
No Missed Appointments
As you know, orthodontics is a process for the patient. The worst thing is a that the patient misses there appointment delaying the process of their treatment. If you can find easy, smart ways to engage patents to meet all of their appointments, everyone is happy with the efficiency and the results.
Great Dental Care
It is always important to take care of your teeth, but even more important if you have braces. If you can rewards your patients for good brushing and flossing habits PLUS avoiding foods that do not work well with braces, you can definitely attract more patients to choose you for their dental care.
The best way to drive new business is to have your existing patients recommend you. Of course, if you offer a gift card or reward for each referral, you have the opportunity to exponentially grow your practice. Knowing how much a new patent is worth to you and rewarding for that referral goes a long way. Practices see HUGE ROI for referrals.
Getting started on all of these programs is easy with the right technology. eTrove is a platform that gives you your own mobile app to engage patients and offer rewards for these programs and more. Let us know if you are ready to get started.
The world of optometry has drastically changed over the last several years. The times when patients came in for an eye exam and purchased new eye wear on the spot is gone (…or going quickly). Consumers now come in for checkups but leave to purchase their contacts or eye wear online.
How are you going to keep your patients engaged and buying directly from you? Here are a couple campaigns that help patients of all ages stay connected to their optometrist:
1) Rewards For Good Nutrition
We all know good nutrition is good for your eyes. Encouraging patients to eat healthy everyday and rewarding them with points and rewards for good behavior is a great way to offer discounts when buying products from you, and keep them proactive about their eye health.
2) Rewards For Low Screen Time
We all face the challenge of excessive screen time. What better way than to reward patients with points and rewards for not using their digital devices excessively. And if some families are using this platform to help keep everyone in the family in check, imagine the referrals you can get for everyone who needs tips and tricks to do the same in their household.
eTrove is a platform that helps you engage with patients all year round. With a practice branded mobile app, patients can be rewarded for good behavior in the comfort of their own home. To learn more, connect with us at firstname.lastname@example.org.
Whether it is soccer and football or cycling and fitness shows, staying active is definitely key for a happy, balanced life. And though people do get older (yes, it happens!), they often push harder, resulting in more aches, pains and injuries.
Over the last several years, we have seen a huge increase in the importance of physiotherapy for people from all walks of life. This approach to managing your aches and pains is effective and has lasting results. This has also resulted in more competition for the industry. Your practice needs to be modern, engaging and a step ahead of the rest.
Over the last two years, eTrove has been offering practice branded apps to physiotherapy practices in North America. What we have also seen is an evolution of fun campaigns that separate these practices from the rest. Here are three must have campaigns for your patients:
1) Home Exercise Campaign
It’s simple. We all know patients need to do their exercises at the practice AND at home. What better way than reminding patients to do their home exercise and rewarding points on a daily basis when they get them done. Hard work = proven results.
2) Complete Treatment Campaign
How many patients need at least a 10 visit treatment plan but only come for 4 visits? Many! As the expert, it is important to find innovative ways to encourage your patients to take care of their health. Rewarding them for completing all 10 visits in exchange for a reward (full body massage or other inhouse gift) is a very effective way to do this.
3) Refer a Friend Campaign
Your patients play on teams and have friends or family that need a great physiotherapist. Getting your happy clients to be your biggest fans on and off the field is a great way to keep them engaged and build your practice. Do you have a referral program? Maybe it’s time to give one a try.
eTrove is a dynamic platform. Engage and reward your patients like never before. Our team helps you the entire way!
Over the last few years, technology has started to impact dental practices around the world. From new cleaning tools to cloud based practice management software, it is safe to say that the industry is evolving.
However, in addition to these great operational improvements, the opportunity to engage patients and grow practices is also improving. With the right technologies, practices can have more impact on a patients health than ever before.
Over the last two years, eTrove has been offering practice branded apps to practices around North America. What we have also seen is an evolution of fun, engaging campaigns that separate our dental practices from the rest. Here are three awesome campaigns we promote through the eTrove mobile app:
1) Good Brusher Campaign
Simply reward patients for brushing their teeth properly EVERY DAY. Each time they scan the QR code, they earn points. At the next visit, compare their number of brushes to their teeth health. It’s all about Preventive Health for your mouth.
2) Sugarfree Campaign
Building on the good brusher campaign, this fun campaign gives parents an edge to encourage their kids to eat healthy snacks. Challenge getting your kids and clients to eat health, reward them to.
3) Crazy Shirt Day
Everybody loves a great excuse to wear a crazy shirt. You pick the color, you pick the theme. Spread the word through emails and push notifications. Whoever shows up wearing a CRAZY shirt gets points… and maybe a cool prize.
eTrove is a dynamic platform for all health practices. Engage and reward your patients like never before. Create campaigns that suite your practice. Our team helps you the entire way!
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